SEO report of retailfmcg.com
Retail & FMCG Insights | Bringing Retail and Consumer Goods ...
retailfmcg.com/
Bringing Retail and Consumer Goods insights forward through a consultant's eyes
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : retailfmcg.com/
Character length : 15
Title
Retail & FMCG Insights | Bringing Retail and Consumer Goods insights forward through a consultant's eyes
Description
Bringing Retail and Consumer Goods insights forward through a consultant's eyes
Keywords (meta keywords)
retail industry insights, consumer goods industry insights, digital marketing in consumer goods, digital marketing in retail, digital marketing in CPG, retail industry news, CPG industry news
Error! Using “meta keywords” is meaningless in a while.
Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://retailfmcg.com/robots.txt
https://retailfmcg.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Retail & FMCG Insights | Bringing Retail and Consumer Goods insights forward through a consultant's eyes
Character length : 108
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 108
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 6%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 7 | 1 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Retail & FMCG Insights
- <H2> Retail & FMCG Insights Blog
- <H2> Whats driving increased pace of retail chain bankruptcies in 2017?
- <H2> Target’s results reinforce direction of retail industry in 2017
- <H2> JC Penney closing 138 more retail locations, while other retailers continue to struggle
- <H2> Whats driving increased pace of retail chain bankruptcies in 2017?
- <H2> 2017 Top Consumer Goods Companies
- <H2> Cash Deployment Strategies for Retail & CPG companies
- <H3>
Word cloud
- retail60
- trends23
- march14
- goods13
- consumer13
- cpg12
- mar10
- e-commerce10
- fmcg9
- innovation8
- technology7
- marketing7
- chain7
- published6
- guru6
- management6
- companies6
- penney6
- bankruptcies5
- closing4
- insights4
- whats4
- increased4
- driving4
- digital4
- pace4
- industry4
- direction3
- reinforce3
- continue3
- deployment3
- strategies3
- transformation3
- cash3
- top3
- retailers3
- home3
- struggle3
- locations3
- results3
- customer3
- execution3
- merchandising3
- promotions3
- target’s3
- supply3
- sales3
- trade3
- logistics3
- relations3
- prevention3
- loss3
- payments3
- last2
- posts2
- recent2
- target's2
- modified2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| retail | |||
| trends | |||
| march | |||
| goods | |||
| consumer | |||
| cpg |
Two Word cloud
- retail trends8
- consumer goods7
- fmcg guru4
- trends retail4
- while other3
- other retailers3
Three Word cloud
- trends technology innovation3
- trends retail cash2
- strategies for retail2
- retail chain bankruptcies2
- whats driving increased2
- trends 2017 top consumer2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 16 images on this web page.
Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://retailfmcg.com/.. /Retail-store-closing-increased-720x340.p...
- http://retailfmcg.com/.. /Target-Cartwheel-320x320.png
- http://retailfmcg.com/.. /store-photo-jcpenney-320x320.jpg
- http://retailfmcg.com/.. /Retail-store-closing-increased-320x320.p...
- http://retailfmcg.com/.. /Increase-consumer-spending-320x320.png
- http://retailfmcg.com/.. /Target-Cartwheel-160x160.png (1 occurrences)
- http://retailfmcg.com/.. /store-photo-jcpenney-160x160.jpg (1 occurrences)
- http://retailfmcg.com/.. /Retail-store-closing-increased-160x160.p... (1 occurrences)
- http://retailfmcg.com/.. /Increase-consumer-spending-160x160.png (1 occurrences)
Readability
Flesch–Kincaid Grade Level
3.30
Flesch Reading Ease
82.00
Coleman Liau Index
10.20
Automated Readability Index (ARI)
2.20
Dale–Chall Readability
8.60
SMOG Index
8.90
Spache Readibility
5.00
Number of letters
3796
Number of words
859
Number of sentences
150
Average words per sentences
6
Number of syllables
1209
Syllables in words
1158
Average syllables in words
1.41
Number of words in first three syllables
148
Percentage of word / syllables
17.23
Words not in Dale-Chall easy-word list
455
Words not in Spache easy-word list
124
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 6.6 seconds have passed until the page started to load.
Loading time
3,064 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
76
Number of source domains
14
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://retailfmcg.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://retailfmcg.com/.. /jquery-migrate.min.js?ver=1.4.1
- http://retailfmcg.com/.. /tracking-analytics-events.js?ver=5.2.2
- http://retailfmcg.com/.. /tracking-scrolldepth.js?ver=5.2.2
- http://retailfmcg.com/.. /confirm.min.js?ver=2.9.3
- http://retailfmcg.com/.. /widget-members.min.js?ver=2.9.3
- http://retailfmcg.com/.. /jquery-query.min.js?ver=2.9.3
- http://retailfmcg.com/.. /jquery-cookie.min.js?ver=2.9.3
- http://retailfmcg.com/.. /jquery-scroll-to.min.js?ver=2.9.3
- http://retailfmcg.com/.. /buddypress.min.js?ver=2.9.3
- http://retailfmcg.com/.. /general.js?ver=7.10.5
- http://retailfmcg.com/.. /sdk.js?ver=7.10.5
- http://retailfmcg.com/.. /commenting.js?ver=7.10.5
- http://retailfmcg.com/.. /sharing.js?ver=7.10.5
- http://retailfmcg.com/.. /mailin-front.js?ver=1513617301
- http://fonts.googleapis.com/css?family=Source+Sans+Pro:400,300italic...
- http://retailfmcg.com/.. /validationEngine.jquery.css?ver=2.8.1
- http://retailfmcg.com/.. /buddypress.min.css?ver=2.9.3
- http://retailfmcg.com/.. /woocommerce-layout.css?ver=3.3.1
- http://retailfmcg.com/.. /woocommerce-smallscreen.css?ver=3.3.1
- http://retailfmcg.com/.. /woocommerce.css?ver=3.3.1
- http://retailfmcg.com/.. /main.min.css?ver=3.3.19
- http://retailfmcg.com/wp-content/themes/hueman/style.css?ver=3.3.19
- http://retailfmcg.com/.. /font-awesome.min.css?ver=3.3.19
- http://retailfmcg.com/.. /front.css?ver=7.10.5
- http://retailfmcg.com/.. /share-svg.css?ver=7.10.5
- http://retailfmcg.com/wp-content/tablepress-combined.min.css?ver=23
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://retailfmcg.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=6.1.6
- http://retailfmcg.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://retailfmcg.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- http://retailfmcg.com/wp-content/plugins/give/assets/js/frontend/give.all.min.js?ver=1.8.5
- http://retailfmcg.com/wp-content/themes/hueman/assets/front/js/lib/jquery.flexslider.min.js?ver=4.7.5
- http://retailfmcg.com/wp-includes/js/underscore.min.js?ver=1.8.3
- http://retailfmcg.com/wp-content/themes/hueman/assets/front/js/scripts.min.js?ver=3.3.7
- http://retailfmcg.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
953.58KB
Javascript minifying
You can save 520B (19% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://retailfmcg.com/wp-content/plugins/give/templates/give.min.css?ver=1.8.5
- http://retailfmcg.com/wp-content/themes/hueman/assets/front/css/main.min.css?ver=3.3.7
- http://retailfmcg.com/wp-content/themes/hueman/style.css?ver=3.3.7
- http://retailfmcg.com/wp-content/themes/hueman/assets/front/css/font-awesome.min.css?ver=3.3.7
- http://retailfmcg.com/wp-content/tablepress-combined.min.css?ver=22
File size of all css files combined
424.33KB
CSS minifying
You can save 1.1KB (98% compression) on the analysed URL by minifying the CSS files.
- By minifying http://retailfmcg.com/wp-content/themes/hueman/style.css?ver=3.3.19 you can save 1.1KB (98% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
219.66KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
26
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://retailfmcg.com/.. /thumb-medium-empty.png | Expiry time is not specified |
| http://retailfmcg.com/.. /thumb-small-empty.png | Expiry time is not specified |
| http://retailfmcg.com/.. /thumb-standard-empty.png | Expiry time is not specified |
| http://retailfmcg.com/.. /CPG-Products-Retail-Shelf-320x320.jpg | Expiry time is not specified |
| http://retailfmcg.com/.. /Retail-store-closing-increased-320x320.p... | Expiry time is not specified |
| http://retailfmcg.com/.. /Target-Cartwheel-320x320.png | Expiry time is not specified |
| http://retailfmcg.com/.. /store-photo-jcpenney-320x320.jpg | Expiry time is not specified |
| http://retailfmcg.com/.. /Amazon-Whole-Foods-Market-320x320.png | Expiry time is not specified |
| http://retailfmcg.com/.. /Amazons-key-initiatives-driving-its-sale... | Expiry time is not specified |
| http://retailfmcg.com/.. /CPG-Earnings-320x320.png | Expiry time is not specified |
| http://retailfmcg.com/.. /Facebook-user-base-rising-trend-320x320.... | Expiry time is not specified |
| http://retailfmcg.com/.. /TPM-Spend-Types-320x320.jpg | Expiry time is not specified |
| http://retailfmcg.com/wp-content/uploads/2017/07/cropped-Banner.png | Expiry time is not specified |
| http://0.gravatar.com/.. /97202b0682ca6f96a30c45eb651ae8fa?s=192&d... | 5 minutes |
| http://1.gravatar.com/.. /1a3babe74e4dd54a299dfd2f34afab55?s=192&d... | 5 minutes |
| http://1.gravatar.com/.. /48c64f96e4af637dfcebd016cd3e0f9c?s=192&d... | 5 minutes |
| http://2.gravatar.com/.. /5006ce6f387175c422cd6415f7e3a181?s=192&d... | 5 minutes |
| http://2.gravatar.com/.. /5b2fa348bf855013b2461bbecd5ef537?s=192&d... | 5 minutes |
| http://connect.facebook.net/en/sdk.js | 20 minutes |
| http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js | 60 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
586.24KB
Image optimisation
You can save 52.5KB (24% compression) by optimising the images below:
- By lossless compressing the http://retailfmcg.com/.. /CPG-Products-Retail-Shelf-320x320.jpg you can save 20.5KB (34%) data.
- By lossless compressing the http://retailfmcg.com/.. /Target-Cartwheel-320x320.png you can save 9.5KB (22%) data.
- By lossless compressing the http://retailfmcg.com/.. /CPG-Earnings-320x320.png you can save 8.9KB (18%) data.
- By lossless compressing the http://retailfmcg.com/.. /store-photo-jcpenney-320x320.jpg you can save 5.6KB (21%) data.
- By lossless compressing the http://retailfmcg.com/.. /Facebook-user-base-rising-trend-320x320.... you can save 3.4KB (15%) data.
- By lossless compressing the http://0.gravatar.com/.. /97202b0682ca6f96a30c45eb651ae8fa?s=192&d... you can save 929B (34%) data.
- By lossless compressing the http://1.gravatar.com/.. /1a3babe74e4dd54a299dfd2f34afab55?s=192&d... you can save 929B (34%) data.
- By lossless compressing the http://1.gravatar.com/.. /48c64f96e4af637dfcebd016cd3e0f9c?s=192&d... you can save 929B (34%) data.
- By lossless compressing the http://2.gravatar.com/.. /5006ce6f387175c422cd6415f7e3a181?s=192&d... you can save 929B (34%) data.
- By lossless compressing the http://2.gravatar.com/.. /5b2fa348bf855013b2461bbecd5ef537?s=192&d... you can save 929B (34%) data.
Links
We found a total of 53 different links.
Internal links: 51
External links: 2
Internal links: 51
External links: 2
External links:
| Link text (anchor) | Link strength |
|---|---|
| WordPress | |
| Press Customizr |
Internal links:
Website security
IP
107.180.6.39
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H3 : , ( 0px from top )
- H1 : Retail & FMCG Insights, ( 50px from top )
- H2 : Retail & FMCG Insights Blog, ( 258px from top )
- H2 : Whats driving increased pace of retail chain bankruptcies in 2017? , ( 550.8125px from top )
- H2 : Target’s results reinforce direction of retail industry in 2017 , ( 846.546875px from top )
- H2 : JC Penney closing 138 more retail locations, while other retailers continue to struggle , ( 1132.28125px from top )
Typos
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